Hailed as ‘The Mediterranean Capital of Cool’ By the New York Times and among Lonely Planet’s ‘Top 10 Action-Packed Cities’, Tel Aviv is without a doubt THE place to visit in the Mediterranean.

Named by The New York Times "The Mediterranean Capital of Cool", Tel Aviv is a modern, vibrant cosmopolitan. Buzzing art scene, UNESCO recognized Bauhaus architecture, award-winning cuisine, world-class nightlife, friendly laid-back atmosphere and gorgeous beaches all earned the city its rightful place as one of the world's top travel destinations.

But even in the city that has it all, there is only one place to start - the beach.

Discover the Heart of a Sizzling City

What. The heart of the city National Geographic called "Miami beach of the Mediterranean" and included in its top 10 world's best Beach Cities list, is its coastline.

Why. Sandy beaches, warm waters, plenty of watersports opportunities and great weather, need we say more? Tel-Aviv coastline is comprised of 13 unique beaches that each gives different view and offers a different experience. From the busy and trendy to the chill and laid-back, together they form a rich, colorful tapestry of this exciting and diverse city.

Where. Located at the western edge of the city, in Tel-Aviv you're always one step away from the beach. No need to resist the temptation. Just cross the street, take off your shoes and start having fun.

Choose your own Beach Adventure

Get Active. Beach and watersports are very popular in Tel-Aviv. Surfing, sailing, rowing, swimming, Supping, diving, volleyball – the list of possibilities goes on and on.

Choose your favorite activity and enjoy. Then, when you the click-clock sound of the Matkot on the beach, join the masses in this hugely popular Israeli paddle ball game. There are no winners or losers here, but it's still fun…and very addictive.

Sign up for the SAIL TLV sailing tournament that takes place in the spring and includes sailing yachts, motor yachts and motor boats from all around the world. Enjoy the sports activities and the wonderful embracive community.

Want more? Join the locals and bike, walk or jog on the promenade.

Get Social. Build castles in sand with your family, take your dog for a walk and mix with the friendly diverse crowd.

Get Chilled.  Want to slow down and relax? No problem! Find a quiet spot in one of the less crowded beaches, watch (or join) the drum circles and sit at one of the restaurants along the coast. In the afternoon, get close to the water, grab a chair, sit back and watch one of those beautiful Tel-Aviv sunsets. It doesn't get better than this.